Mike Atherton / Brand-building basics: Vision, Values, Voice

Branding is not about making the logo bigger. Brand is what people say about you when you’re not in the room. It’s an idea that you stand for, made real by what you do, and expressed through your personality. By expressing your unique, authentic and relevant vision, values, and voice, you can make your product stand out from the crowd.

This workshop uses exercises to explore defining a core purpose for a brand, understanding core values, and writing in a voice that’s true to your personality.

Mike Atherton
Mike is an independent UX consultant, design lecturer, and the former Head of User Experience for Huddle. With a background in creating digital products, Mike spent his best years at the BBC, working on structured content, data-driven services for lifelong learning. His passion for brand strategy has guided his work, striving to create experiences that represent the values and voice of the organisations they represent. He’s a popular conference speaker, having given talks and workshops around the world about things like differentiation, domain models, and Disneyland.