Sophie Dennis & Juliet Richardson / Content Strategy

Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition?

This workshop will show you how content strategy can help you plan for great content right from the start of a project. We’ll demystify the content production workflow – how it’s commissioned, created, measured and maintained – talk a bit about governance, and provide you with some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house.

Sophie Dennis
Sophie is a freelance consultant working for Cayenne. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.

Juliet Richardson
Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.